The Habit Worth Questioning
"Wash every day" and "never wash more than twice a week" cannot both be right — and neither is, universally. The right frequency depends on your scalp, your texture, and how much product buildup you carry day to day.
A Better Rule of Thumb
Oily scalp, fine hair: every other day. Dry, curly, or color-treated hair: two to three times a week is often plenty. The real signal to watch is your scalp, not the calendar.
Luxury repair. Uncomplicated beauty.
