In 2006, in the hands of a group of partners, the dream of creating a laboratory to make up beauty products was born without many restrictions that would put barriers to the construction of the company. The desire and the drive to make the project a reality quickly turned into a certified laboratory called Laboratorio Genericos de Belleza.
Our products are designed for diversity and difference. We do not want to be defined by a type of hair, image or face. In the difference is power.
None of our components or formulas have been tested on animals.
Products and hair straighteners without formaldehyde, sulfates, parabens, cruelty free.
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