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+15 years of
experience
In 2006, in the hands of a group of partners, the dream of creating a laboratory to make up beauty products was born without many restrictions that would put barriers to the construction of the company. The desire and the drive to make the project a reality quickly turned into a certified laboratory called Laboratorio Genericos de Belleza.
Currently, the Laboratory has its own production plant, more than 1,000 tested cosmetic formulas and 250 customer brands. In 2020 the partners of the Laboratory consolidated a new dream: to sell their own products abroad. This with the main objective of reducing a little competition at the local level and taking high quality Colombian products to other countries.
Currently, the Laboratory has its own production plant, more than 1,000 tested cosmetic formulas and 250 customer brands. In 2020 the partners of the Laboratory consolidated a new dream: to sell their own products abroad. This with the main objective of reducing a little competition at the local level and taking high quality Colombian products to other countries.
Our values
Inclusion
Our products are designed for diversity and difference. We do not want to be defined by a type of hair, image or face. In the difference is power.
Free from animal abuse
None of our components or formulas have been tested on animals.
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In 2006, in the hands of a group of partners, the dream of creating a laboratory to make up beauty products was born without many restrictions that would put barriers to the construction of the company. The desire and the drive to make the project a reality quickly turned into a certified laboratory called Laboratorio Genericos de Belleza.